Why Video Should Be A Top Priority In Your Marketing Strategy
Video content is becoming more important and consumers prefer it because it is easy to digest especially if it’s entertaining, engaging and educative. Every marketing strategy needs to involve video content and a smooth means of implementation.
It is easily accessible to everyone, either online or offline and it is easy to share. There are different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
According to research, 81% of brands use videos to market their products. Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face).
The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions. 90% of Consumers says watching videos help them make purchasing decision instantly.
Videos on landing pages can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile friendly across the board.
It is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context it’s meaningful.
Video is not only fun, but it’s also really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
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