Video Brochures: Importance Of Video Marketing

Video Brochures: Importance Of Video Marketing

April 3, 2019 1 By Damilola Olajiga

Video provides marketers an attractive, versatile, and extremely shareable medium to reach their audiences. According to research, videos longer than 2 minutes gets the most engagement.

Video marketing can be used in different ways such as explainer, tutorial, training, webinars, etc. It helps delivers messages effectively as much as you want in a shorter period of time while striking an emotional chord through visual and auditory storytelling elements not present in text.

Viewers retain 95% of messages when they watch it in a video compared to 10% in reading text and 76% of marketing professionals plan to use video to increase their brand awareness in 2019 and beyond.


For Stronger Emotional Connections

According to Entrepreneur magazine, branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Emotional branding then, is creating an emotional connection to one company that separates it from the rest, creating brand loyalty over time.

It is those emotional connections that create higher ROI and audience engagement. According to Medium, 94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. So you can use video to reach the audience on multiple different levels to create a more emotional connection to the content on screen and in turn to the brand the video is trying to sell.

Most people can still recall a video or commercial that made them laugh or cry, even if they saw it months or years ago. Videos are the most powerful way available to deliver the message.



Video promotions will bring a clearer understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

A business now has the ability to reach a larger viewing audience by creating or sharing memorable or funny videos. Video ads and promotions will entice a person to an emotional response.


Higher Level Of Engagement

Videos will always help to create a high level of engagement for your brand when audiences view and find it interesting and relatable then they tend to share and even voice out their opinions about the brand. It will make them trust and even want more from you. Video content appeals to even the most dismissive buyers, lead your customer towards where you want them to go after the video’s over.


Great For Every Occasion

Video is the most versatile form of content. It is important for brands to start including a video with every other marketing initiative. New product? Create a quick demonstration video of how to use it and why the product is beneficial. Lacking credibility? Interview an expert in the field and record their answers. Want to be more personable? Feature a consumer’s story in a case study video so that other consumers can relate to your brand on an individual level. Feeling innovative? Show that your brand is embracing the next frontier of technology by creating an engaging virtual reality or augmented reality video. There’s never a bad situation for using video content.


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