Types Of Testimonials That Can Help With Your Video Marketing Strategy

Types Of Testimonials That Can Help With Your Video Marketing Strategy

June 19, 2019 1 By Damilola Olajiga

Testimonials are powerful tools that can make your brand more popular than you could ever think. It helps to put the brand at the forefront and beats competitions in the industry. Testimonials can be used at different levels of marketing and if properly done then be rest assured that sales are made already.

There are different ways to tell customer’s compelling stories deciding on which works for you depending on the collateral you are working with as well as the unique way you would love to share the success story.

Here are some testimonials that can help you with your video marketing

1. Quote testimonials

Perhaps the most beloved and common type, quote testimonials are direct words from a customer who was satisfied with the products or services they received from you.

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2. Peer testimonials

People tend to gravitate toward others who resemble themselves. This is referred to as implicit egotism, and it’s why peer testimonials work. Basically, the person giving the testimony is of similar status to the audience. This type usually includes a visual in the form of a portrait.

3. Social testimonials

The greatest testimonials are the ones you don’t ask for. This is where social media testimonials come into play. It’s when customers volunteer to write about their experience with your company via Facebook, Twitter, Instagram or another social media outlet. This type is ultra-organic and can add another layer of authenticity to your reputation as a brand, as it’s social proof of your successes.

4. Video testimonials

Letting your clients speak their truth in a video is one of the most authentic opportunities for a testimonial. This is something that’s very difficult to fake. Plus, this type is visually stimulating, attention-grabbing and can keep potential customers on your page for a set amount of time.

5. Interview testimonials

An interview with your client is another authentic route. It’s almost as if it’s a hidden testimonial, if everything goes smoothly, nothing will be forced and the interview will speak for itself. A text interview is an option, but a Q&A via video or audio is more engaging and credible.

6. Influencer testimonial

Having a celebrity or social media influencer vouch for your brand is an influencer testimonial, and it works because these individuals have a trusted name and can help encourage other people to make decisions, thus leveraging them to consider your products and services.