How To Stand Out With Video Marketing

How To Stand Out With Video Marketing

May 22, 2019 10 By Damilola Olajiga

Video Marketing will make you stand out from your competitions, Videos are making a huge impact on marketing and in all marketing funnel. It can be used at every stage of your marketing to advertise and showcase your products and services. It will quickly help you grab attention and customer retention.

Videos are gaining grounds globally and you can get the best of your customers with video content whether online or offline. It can be used to educate, entertain and give instructions as desired.

Here are ten tips that can help you stand out from your competitors with video marketing:

1. Start By Telling Story

Don’t be salesy every time because your audience will easily get bored instead tell them stories about your products, how it will be beneficial to them, behind the scenes details and all. Use your emotive powers to appeal to your customers’ needs and desires.

READ: Video Brochure: How To Use Video In All Marketing Funnel

2. Create A Stimulating/Catchy Title

Your video title must be catchy and stimulating to the eyes that existing and prospective customers want to watch and re-watch. Let it always grab viewers attention when they come across it and they will even be willing to share if you use a stimulating title.

3. Educate Your Audience

Your videos must be educative and not always all about your products. Teach them how they can use your products and don’t be boring with it. Display your products properly, read aloud to them the inscriptions on each product and tell them the benefits and why they should exchange money for value.

4. Include Music In Your Video

Everyone loves music so make sure you spice up your video with interesting kind of music that will easily catch their attention. Music is a powerful marketing tool of video content, don’t be afraid to use music in your video that fits the mood of the message you are trying to pass across.

5. Keep Your Videos Short

Don’t create lengthy videos because most of your audience might not watch till the end, so I will advise you to always create videos that are short, interesting and informative. Short videos mostly do the magic than lengthy videos.

Video Marketing

6. Use Professional Voice

Don’t use bedroom voice when creating video content for your audience, try to be professional as possible as you can. Words spoken with clarity and professionalism will always come out better in a corporate video than an amateur speaker, whose lack of experience speaking on the camera is obvious. With this in mind, it might be a good idea to have an employee that is experienced in speaking in front of the camera record for the video or even think about calling in a professional.

READ: Why Video Should Be A Top Priority In Your Marketing Strategy

7. Create Engagement

Pose questions, strive to create engagement and conversation with your video by asking viewers questions. Ask viewers to leave answers to the questions in a comment section below the video. By doing this, your audiences will trust your brand and even feel more relaxed.

8. Production Quality Must Be High

It’s important a marketing video is produced professionally. From the camera work to lighting, edited to voice-overs, it might be a good idea to call upon the expertise of a professional video production company to ensure the video is produced in high quality.

9. Add A Call To Action

Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy.

10. Use Videos Generated By Customers

You don’t have to be selfish, sometimes use videos created by your customers especially the ones who have used your products and are cool with it. Get them to talk about your products and services and make sure you share the content on your platforms for existing and prospective clients to see.

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