How To Generate Leads With Video Marketing
Video is undoubtedly one of the most popular content mediums being used by marketers right now. It has the ability to showcase your business how you visualize it and convert visitors into paying customers.
But are you sure you’re using video marketing effectively to generate more leads to your business? If not, you aren’t taking full advantage of video’s potential to move consumers further down the conversion funnel. It allows your business to connect with people and persuade them to choose your brand over other options.
Here are three ways to generate more leads with video marketing:
1. Use gated content
Take advantage of video by using gated content. This is when you hold off on giving visitors something in this case, video content until they give you certain information, such as name and email address. You can do this by adding a form at the beginning of the video or once they’ve watched up to a certain point. You might think it unusual that people would be interested in filling out their information when trying to watch videos. Clearly, gated content comes with its benefits. But it’s important you do this strategically and with your audience in mind. Think about who’s going to see this video. If they’re still at the top of the funnel meaning they’ve only just become aware of your brand and its products it’s probably not a good idea to ask for their contact information just yet. You have yet to earn their trust and build a relationship of genuine interest before you can move forward.
2. Add video to your landing page
The entire purpose of a landing page is to convert visitors and push them further down the funnel. So why not incorporate one of the most popular mediums into the equation while you’re at it? People spend more time on a web page that has video, and one of the most strategic places you could put one is your landing page. Use video to explain your products and services to viewers. Tell them about your company’s mission and why you do what you do. Encourage them to opt into your email list and what benefits that’ll bring them. Offer them freebies in exchange for their information. It’s all about being strategic in your approach.
3. Have a clear call to action
If you want to move customers down the funnel, you need to lead the way. One of the best ways you can do this is with a solid call to action. Do you want viewers to click a link to your landing page once the video’s over? Do you want them to watch another video that explains your products and services in-depth? Are you trying to get them to sign up for your newsletter? Whatever your actionable goal is with your video, you can’t ignore adding a CTA.
Remember to use tactics that best speak to your audience and encourages them to move further down the funnel. In no time, your videos will bring your business the results you’ve been looking for.