5 Video Statistics To Guide Your Online Marketing Strategy In 2020

5 Video Statistics To Guide Your Online Marketing Strategy In 2020

November 27, 2019 0 By Damilola Olajiga

Are you already planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts?

Then you need these listing highlights that’s range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more.

General Video Statistics

1. 93% of internet users watch online videos (Hootsuite)

2. Live videos are watched, on average, three times longer than pre-recorded videos (Social Media Today)

3. 57% of millennial consumers watch more video ads on social media than on TV. (Animoto)

4. Facebook, YouTube, and Instagram are marketer’s preferred platforms social media video ads. (Animoto)

5. Users report consuming video in greater depth than any other type of content, including online classes or educational games. (Hubspot)

YouTube Video Statistics

youtube video statistics Daily YouTube watch time exceeds 1 billion hours. (YouTube)

Over 2 Billion logged-in users visit YouTube each month. (YouTube)

Over 70% of YouTube watch time comes from mobile devices. (YouTube)

More 18 to 34 year olds watch YouTube than any TV network. (YouTube)

Facebook Video Statistics

facebook video statistics 60% of Americans who watch digital video watch it on Facebook (eMarketer)

Facebook video posts’ average engagement is 6.13%, almost twice the average (3.6%) (Hootsuite)

Users watch Facebook videos with no sound 85% of the time (Digiday)

The reach of Facebook videos is approximately 135% larger than photos (Social Bakers)

Instagram Video Statistics

instagram video statistics 40% of Instagram users post Stories daily (Mediakix)

Instagram video ads generate generate 3 times more comments than photo ads. (Mediakix)

One-third of the most-viewed Stories are from businesses (Hootsuite)

75.3% of businesses are projected to use Instagram in 2020. (Hootsuite)

American marketers spend 31% of their Instagram budget on Stories (Hootsuite)

LinkedIn Video Statistics

linkedin video statisticsOn LinkedIn, videos get shared 20 times more than other content. (LinkedIn)

Video campaigns generate view rates close to 50%. (LinkedIn)

80% of LinkedIn videos aren’t watched with sound on. (LinkedIn)

80% of viewers say they’re happy to watch videos 30 to 90 seconds long. (LinkedIn)

These video marketing statistics for 2020 show us that video will continue to play a big role in powerful marketing. There are many ways to use video marketing in your content strategy, and which is best for you will depend on your business and your goals.