5 Interesting Secrets Of Video Marketing

5 Interesting Secrets Of Video Marketing

July 23, 2019 23 By Damilola Olajiga


Video marketing is still the real deal that every brand needs to include in their strategy in other to be on the right track. Video makes products easily sellable, shareable and even some audience who truly love your content save it on their devices which always keep your brand in their minds.

If you been wondering why or how your competitors are really getting it right with their marketing, I will advise you to try video production before its too late. Short videos are easy to watch and share on social media so make your content interesting, educational and informative.

Video marketing will make you smash your campaign goals and propel your social media forward. So below are the 5 interesting secrets of video marketing that you should know.

1. Center Your Video Around the Story, Not The Sale

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy instead, your video should be centered around the story and not the sale. Remember the same rules that apply for written content marketing apply for video marketing concentrate on the value you’re providing for your customers. Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires.

READ: Why Investing In Video Marketing Is Worth It

2. Make your Video Feature the Best 10 Seconds Ever

One-fifth of your viewers will click away from a video within 10 seconds or less. Short and to the point that’s what the video experts are recommending. Get right to the grit of the tale and manage expectations from the outset (within the first 5 to 10 seconds). Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away.

Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?

3. Use Humour in Your Video. Stop Being So Boring!

People get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it and see if you can make it work?” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5’s and forget about their realities. Done well, a brand can reap the rewards from using humor in their video content. Take Snickers as an example.

4. Optimize Your Video for SEO – Tag it Up

There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain.

It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.

5. Educate your Customers with Video & Prove Yourself

Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.