5 Steps To A Successful Video Brochure Campaign
Every business needs a video brochure campaign to succeed in this era, you just don’t put out video content without having campaign and strategies to help you succeed.
Video on paper ensures that clients make use of the brochures appropriately and most importantly to generate leads that will convert to sales.
If you have been struggling with video brochure campaign, below are the steps to guide you through:
Have A Clear Strategy
Know the problems you want to solve with our video brochures then contact us to tailor it to your satisfaction. We identify these goals and concerns by collecting responses from a detailed questionnaire designed for company stakeholders and facilitating strategy workshops together. We will work with your team to coordinate all production assets including coaching, scripting, hiring talent/production, and optimal scheduling with our proven templates and timelines.
Video Production & Design
At Video On Paper we guide our clients through the process whether it be producing creative in-house, purchasing video production equipment, or hiring an experienced video production company. We also create the custom designs for your brochure to align with the messaging of your brochure and brand identity. You can eliminate the risk of hiring inexperienced companies or dealing with the back and forth design concepts with manufacturers by hiring one of our award-winning video production and design teams in our partner program.
Editing & Fabrication
Quality control is vital when your company decides to invest in a video brochure order. Our team ensures your message is implemented in the most engaging way that appeals to the senses, represents your brand effectively, and translates the intent and strategy of the entire campaign into both copy and creative that converts your top targets.
We act as a client liaison with the manufacturer to take care of all of the product, design, and shipping inquiries and ensure on-time delivery hassle and stress-free.
Campaign Roll-Out & Implementation
Video On Paper consults with your company on the timing of the video brochure release ensuring that your campaign is launched at the optimal time in your calendar year.
As inbound marketing specialists, we help build your list of targets with your internal sales team, personalize your approach, and outline ways to nurture your most important leads. Our advisors also provide the training needed for your team to successfully use the video brochure and follow up with inquiries generated by this product.
Measurement of ROI
Video Brochures are meant to get measurable results. There are many benefits of the video brochure to your bottom line, and this messaging strategy, when executed correctly, can produce a minimum of 3x return on your investment. Our goal is to work with each of our clients to develop stunning case studies of success.
We help define your projected revenue from this investment and specialize in helping companies get measurable results. Contact us today for a free quote and discuss receiving a sample.