4 Stages To Use Video In Your Marketing Funnel

4 Stages To Use Video In Your Marketing Funnel

April 2, 2019 2 By Damilola Olajiga

Video has the power to improve your customer journey and make your marketing more effective. There’s no reason to fear or think you don’t have time for video creation. Video makes all the level of marketing understandable and fun.

You can fully integrate video in all level of your marketing funnel and also keeping the buyer’s journey in mind because it will help you shape the content you are producing. Once you get it going, it will be very easy to come up with fresh ideas that will help you market your brand effectively.

With video, you can generate new leads, nurture and qualify existing leads, get the right content and connect with the right people at the right time.

1. When You’re Addressing FAQs: When a large number of your customers have questions about how to make the most of your product then you need to make videos. Perhaps there’s an element of your offering that isn’t quite intuitive, or maybe your customers just want to take their purchase even further. This is a great time to produce FAQ videos, tutorials, and product demos for your audience.

2. When You’ve Got A Bottleneck Further Down The Funnel: When you are getting tons of leads and confused on what how to make use of them then you need to use videos to convert them to sales. Use videos to encourage them to choose you over your competitors. Your audience wants to know more about what makes you the best solution to their problem, so you’ll need to persuade them with a variety of genuinely helpful content. At this point, client testimonials, case studies, product demos, and company culture pieces are key. These videos are distinguished from top-of-funnel pieces (like an explainer or brand overview video) by the fact that they’re aimed less at general brand awareness and are instead more concerned with educating people about your specific products and services.

3. For Clarity Purposes: You need to shun out video content anytime you need to make clarity about your brand. Some might be confused about the services you offer so you need to show them the benefits and how they solve their problems. Especially, if you’re getting a lot of phone calls, emails, or other communication asking you to clarify essential elements of your product or service then it’s time to tap into video.

4. When You Need To Build Trust: Video marketing is very important when you need to build trust at every stage of your business. Trust is the foundation of conversions and sales but building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

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