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4 Benefits Of Video Marketing
Video marketing is all over, ranging from online and offline such as Facebook, Instagram, youtube, LinkedIn, Twitter and video brochures. The audience tends to pay more attention to watching videos these days and they even tend to share videos with their friends which in turn generate sales and qualified leads.
Video will help you create brand awareness, drive sales, generate leads and even create engagement among your audience. Your video needs to be entertaining, fun and educative otherwise the turnout of viewers will be very low.
The benefits of video marketing are many but for now, we will look at 4 great benefits video marketing
1. Video Easily Connect With Your Audience: Video helps you connect with your audience without much stress. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
2. Video is an SEO gold mine: helping build backlinks to your site, boosting likes and shares (which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
3. Videos boost information retention: If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
4. All Customers Love Video Content: Whether they are new or returning customers, everyone will definitely click to watch your video content so why not invest quality time in producing sellable video content. Good video content will attract new customers.